7 Common And Costly PPC Marketing Mistakes To Avoid
Pay-Per-Click is one of the quickest ways to make money online. It is an efficient, easy and productive way to advertise and market. It is an excellent way to get targeted traffic to your website. Many people think that PPC is an easy task, and they fail to understand that if the strategy for PPC fails they will lose a lot of money. If you do not understand the concept correctly and make mistakes, there will be no use of spending money on marketing.
You will suffer badly, and there will be no place for your website on the internet. Therefore, it is, important to avoid such mistakes. Here, I have listed the top seven mistakes which many marketers make. You can be successful if you avoid these mistakes. You will get massive amounts of targeted traffic to your website once you avoid these mistakes.
PPC Marketing Mistake 1: Wrong Keyword Usage
One of the most vital aspects of online marketing, whether it is SEO or PPC, is “keywords.” Many people do not know how to use the proper or related keywords. It is a big mistake to use generic keywords instead of specific keywords for your PPC campaign. These keywords can end up showing ads for the websites which are related to your business but are not your business. You will lose a lot of money that way. Avoid the wrong use of keywords for your campaign if you wish to make money.
PPC Marketing Mistake 2: Targeting Wrong Audience
The pay per click marketing is an excellent choice because it allows you to place the ads in the most specific areas. It helps you advertise for the right audience. Targeting the wrong audience or the general audience is a big mistake in a PPC campaign.
Mistake 3: Creation Of Irrelevant Ad
Most of the marketers do not understand the importance of the ad-copy. They create an ad-copy which is not related to their niche or targeted audience. As a result, it attracts unwanted visitors and audience. As a result, you will spend hundreds of dollars to get unwanted visitors on the website. Make sure that you
• Create a good Ad-copy
• An interesting Ad-copy
• A relevant Ad-copy
• An optimized Ad-copy
It will attract only the audience that is interested in your services or products.
Mistake 4: Not Performing Any Test
Many marketers make a mistake of not checking and tracking their PPC-ad campaign. It is how they lose focus and money both. Make sure that you keep track of the keywords, sales, conversions, etc. You can use Google analytics to perform this task efficiently. Once you keep track of the activities and results of the campaign so far, it will help you control the advertising campaign.
Mistake 5: Not Maintaining A Quality Score
Once you create an account on Google AdWords for PPC campaign, make sure that you maintain an excellent quality score. A high-quality score improves the performance of the keywords utilized in your PPC campaign. Many people do not care about the quality score of their account; as a result, they lose hundreds of dollars.
Mistake 6: Sending Visitors On The Homepage
You must know that the home page is always generic. You can use it as a landing page but using it as a landing page for the PPC is not okay at all. The homepage is not customized for specific keywords such as the PPC ads. Therefore, it is not a good idea to direct visitors from the PPC ads to the homepage. Instead, send them to a relevant page. This way it will be easy to persuade them for a call to action. It may be a good idea to link the keyword which you use in an article or a blog back to the home page, but never a good idea to link to the home page when you are sending back visitors from ads.
Mistake 7: Not Optimizing The Landing Page
Optimization is the key to success for any Internet marketing campaign, and it is the heart of the pay per Click campaign. A small change in the landing page can either boost or reduce the sales. One of the most important aspects of a web page for a successful marketing campaign is optimization. If the landing page is not properly optimized, it will not boost sales. Many marketers do not optimize the landing pages for the proper keywords which are a big mistake.
The Pay Per Click campaign is not easy to manage. You need expertise and appropriate knowledge. Without the awareness of the market and the PPC itself, you will never succeed. Make sure that you understand the concept and know which mistakes to avoid. Only then your campaign will be successful. Once you read the mistakes mentioned above, it will be clear that making these mistakes will never give you success.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.