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Adsense Reborn?

Many people have said that AdSense was dead, I personally disagreed with this although I have severely cut back on the number of AdSense site I have. Less than 18 months ago I had in excess of 1.5 million pages indexed all with AdSense on them. I was earning almost $5000 per month. Now I have less than 20 sites. This was partly because my income per 1000 clicks from Clickbank is 20 times more than I get for AdSense clicks.

So why I am starting to focus on AdSense again?

In the past few days Google AdSense have changed the clickable area of the ads, you will now find that just the title and the URL are clickable and the background and description aren’t. This will have a negative effect on your CTR if you have your ads blended into your site as you’ll get far fewer accidental clicks.

On the other hand this might mean that more advertisers will feel that the content network is now a better place to advertise. I am sure that this is what Google are thinking and that over the next few months the revenue from ads will go up. Google wouldn’t introduce something that was going to make a long term dent in their profits.

Over the next few months I believe that the amount per click for AdSense will rise as smart pricing starts to take a back seat. Quality sites with quality content will be rewarded with more advertisers vying to place ads on sites and therefore higher clicks.

If you have an AdWords account you will have noticed that many of the recent changes have been targeted at getting people to advertise on the content network. The more that do the better it will be for quality publishers.

To take advantage of this coming upsurge in AdSense you should start to build good quality sites with unique content. Start with finding niches that have lots of competing advertisers and good traffic. Then find a good quality domain name with no hyphens and make sure it’s a dot com.

Using free tools like The Google AdWords External tool and Wordtracker’s Gtrends Tool and bulk domain availability checkers you should be able to find some great niches and Domain names. These niches will have traffic from the time you build them which will give you a head start.

You next need to create content for both the site and to distribute to generate traffic. I am not going to pretend that it’s easy but by spending time on each site and making sure that you build the traffic up you can soon start to generate a decent income from each site. Set yourself a target figure for each site that can either be visitors per day or daily income and focus until you reach it.

Restrict the number of ads on the page, Google will display the highest value ads first If you are displaying 12 ads on the page the first may pay $1.50 but the last might be paying 10cents. By restricting the ads to 1 set of 4 you will be certain of getting paid the highest possible amount.

One thing that most people fail to take into account about AdSense sites are their value when sold. A site earning $200 per month will be sold for between $1500 and $2000 depending on the amount of traffic. If the site is poorly monetized then the new owner may even pay more if the amount of traffic is high.

AdSense is most certainly not dead in fact I believe it’s about to make the finest comeback since Lazarus!

I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.

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