Airport Advertising: A Way to Meet Your Potential Customers
The integration of out of home advertising and use of airport terminals are being used for targeting the audience to make them prospective potential customer for a business because none of the business can run without business promotion and marketing and advertising is the most viable part of this strategy to fascinate the public to be its customer and buy offered goods or services. Beyond ads on TV, roadside hoarding, airport advertising is the latest and most popular way of promoting the product or business specification in airport terminal.
The huge footfall in a domestic or international terminal persuades a business to post the hoarding, wraps and clings in the lobby, pillar or aircraft etc to grapple the visitor’s attention. Few years back a journey via flight specially in India was taken as most expensive deal for a common man hence it was assumed to be afforded by high class people but now in last few year things has been changed and as per economic growth and fights cheaper fares stir up the middle class too to save the time to spend in journey via train or any other long time taking conveyance to reach the long rooted destination.
Ooh advertising is not only suited to B2C concept to seek the attention of huge footfall, but also best suited for B2B business and via marking in luggage area, hoarding under check-in area, conveyor bill branding, trolley advertising and many other way of digital advertising in airport terminal territory or flights it offers a significant way to promote the brand and simultaneously keep the travelers engaged and share the new deals and information with them too.
B2B or B2C premium brands advertising in a domestic or international air terminal are its source of revenue and have distinct rate of zones to be used for publishing purpose. The solely promoting the brand in a mode of transit might be an expensive deal for business; an aid form professional digital advertising agency would be a good way to utilize for this purpose.
In today’s scenario where in lack of time, more than 60% people are using flight mode to transit and millions of people land and fly in a day from each airport, the airport advertising has become the most acute way of marketing to seize the millions of eyes and invite them to be its part as a customer and buy the offered goods and services.
In today’s fast moving world airports are highly beneficial and profitable source marketing and in India Chennai, Ahmadabad, Pune, Goa, Calicut airports are being used for ooh advertising purpose to promote brands and product in an international and residential air terminal.
Even though its little bit costly for an startup company but most profitable resource to gear up the growth hence regardless to worry about choosing an appropriate location deal with a digital advertising agency such TDI INDIA for your marketing needs. Such companies are premium transit and digital advertising experts to serve the best and cost-effective end-to-end solutions to its clients.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.