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Google AdSense – Why Should Content Sites Go For It?

Some people host a website and fill it with content exclusively for the purpose of earning an income using the power of Google AdSense. But if you are a website owner and you have put up this site for some other purpose, you may not care to have Google ads on your website. The purpose of this article is to convince you that Google AdSense is essential for all content sites.

Let me start with what this program is and how it works. This is a free program offered by Google to website owners. This program has been designed to help four groups of people. The first group is those who want to advertise their products or services. They register with Google through the Google AdWords program and present ads they want to be displayed. Google charges them on a pay per click basis. This is beneficial to the advertisers because they are going to pay only for the actual clicks on their ads displayed. The second group of people to be benefited is the website owners. By opening an AdSense account and placing the code given by Google on their websites, they have ads relevant to the topic of their websites placed by Google. They get paid by Google based on the number of clicks received by the ads displayed on their websites.

The third group of people to be benefited from Google AdSense program is the group of people who surf the net looking for product information. Google presents them with a virtual online market though the ads displaced. Those who are looking for products click these ads, get the details of the products and buy them if they are satisfied. The last group to be benefited is Google itself, which earns substantial advertisement revenue, which it can use to fund the various services offered free.

As website owner, even if you are not interested in earning an advertisement income, you will benefit a lot by subscribing to the Google AdSense program. People who visit your site are given choices to get product information and buy products if they want. When they do it, in a way, your objective of giving information on your niche is served. Since you have the option to choose the ad format and the location for placement of ads, you have a lot of leeway. Thus by using Google AdSense on your website, you can enhance the richness of your website on the one hand and earn a passive income on the other.

I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.

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