Google Advertising: AdWords Management Campaign
Google AdWords Management is the way of managing Google advertising campaigns. If you want good visibility on the internet, then Google advertising is the way to go, as Google has the largest share of searches on the internet. To advertise on Google, one needs to first open a Google AdWords account. This can be done very easily following a simple set of instructions. Then you need to bid on relevant keywords/ key phrases, fix a budget to be utilized every day, pay per click of your ad, and you are all set to advertise.
This sounds very easy, and that is the exact pitfall that many newcomers in this field fall into. They end up spending all their advertising money very quickly without achieving any tangible results before realizing where they have gone wrong. These are a few steps that one must take to safeguard against making mistakes in their AdWords Management:
1. Hire a professional agency: This actually works out cost-effective in the long run because you get proven expertise for your AdWords management campaign. These professionals will analyze your product, its competitors, your objectives of online marketing, your budget and customize the campaign for you. They must have the requisite skills to handle the campaign as well as good experience and track record of handling campaigns.
2. Thorough keyword analysis: Your agency can help you select optimum keywords and help you bid effectively. This is really essential for the success of your AdWords management. Regular monitoring of the keywords’ performance and reworking as required are also very important for the success of the campaign.
3. Good ad: An effective ad is very critical too. Remember that AdWords campaign can give you a great positioning for your ad, but the copy and the visual must be appealing enough to ensure that the visitor is compelled to click on the ad.
4. Landing page: This is sometimes ignored but a very vital aspect of Google advertising. Your ad cannot promise one thing and take the visitor to a landing page that either seems totally at odds with the ad or is so insipid that the visitor immediately moves out. After all, this is the showcase of your product/service that you plan to market. Thus, a good landing page is key to conversions of qualified leads.
Thus, we have seen that a good Google AdWords Management Campaign must incorporate all the above elements for success. A good AdWords campaign must deliver you good online visibility, good ROI of your advertising spend and good lead conversions. To be a successful Google advertising tool, they must also do ongoing keyword testing, ad testing, budget monitoring and in turn campaign monitoring to ensure that the AdWords management campaign stays focused and delivers desired results.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.