Google AdWords: Good Or Bad Choice?

For today’s consumers the world is rapidly shrinking, pretty much anything they can think of is just a credit card and a few key strokes away. Unfortunately, the same can not be said for business owners. They now have to compete with not only their part of town or even state but with the whole world. Many of them have already found their way to the Internet but have failed to effectively reach their targeted audience.

The existence of online ads in general is already widely known in the business world. However it is either too pricey or confusing with all the available terms, options and often not many positive results. Google AdWords, however, is one of Google’s many features and is simple enough for any average person to use while at the same time being good enough for the big businesses that have money and the know – how to deal with the complexities of the ever growing technology.

Once the user signs up for Google AdWords, they create their online advertisement and then choose which words or phrases they want associated with that ad. What this does is create the little ads you see on the left side of Google. When someone searches for the keywords which the user specified the ad they created shows up next to the results. This will allow the consumer to click on the advertisement, which is relevant to their search, and either buy the users product or get informed about their business.

Google AdWords also offers business owners an ability to reach a targeted audience, thus allowing them to target either specific languages or geographic locations. With option this they can target and reach those consumers who specifically match their business, or rather those whose needs their business meets. The options range from region-level and city-level targeting to a more customized option which lets owners define a specific radius within the borders they put down. Google AdWords looks at the phrases consumers search for in order to determine their location, or it even takes a look at their IP address, and based on that directs them to the business.

As far as the pricing goes, once again, business owners are pretty much in control of it. Users are able to set up a budget which is within their financial limits. There is a daily as well as a per click budget that is customized and adjusted by the business owners. Another great thing when it comes to the cost of AdWords is that users only pay if their ad has been clicked on. For instance, instead of paying a few hundred to have your advert up god knows where on the web and without any results guaranteed, the business owners will pay a few cents for the each time a person clicks on their advertisement. That way they are not throwing their money away and are paying only for the actually generated leads.

To say the least, Google AdWords is quite a big step up as far as both the financial and the practical aspect of online advertising goes. Anyone with a business, small or large, would be crazy not to take advantage of this innovative type of advertising.

I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.

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