How Does the Travel Industry Flourish Using Social Media?
Social media has been able to spell its magic over all the industries. A single industry has not escaped and will not escape from its strong grip. Having an account in Facebook, Twitter, LinkedIn, Tumbler, Pinterest and Google+ is indispensable in these days to connect the audiences, generate more inbound traffic and leads. The best part of the social media is that industries never lose anything through this campaign. Also, the travel industry enjoys all these benefits.
The travel industry is flourishing taking advantages of the social media campaigns and using its various tools. It has turned to be a stepping stone for the travel industry. Here is how the travel industry flourishes using it.
Facilities provided by the for status updates, posting of photos and videos have helped the travel industry a lot, in the long run, to create more revenue opportunities and raise traffic on the site. Posting of news, photos and videos help to receive comments and likes. Its popularity on the active fan page converts visitors into consumers.
Social networking sites provide grounds for the brand credibility of the industry. Whenever anyone visits a place, he shares his photos, videos and gives comments about the service of the company. Other people also see that video and post their positive or negative views about the company. They share it with their friends and others. Sometimes, the videos posted on the sites go viral. It helps to give a good mileage to the industry and brings brand credibility for the travel industry.
Customers get an opportunity to share their good or bad experiences that they encounter during their travel. A great many visitors place their opinions about it. Participating in it and keeping their own opinions on the social media sites travel agencies can clear the misconceptions and console the customers representing their views on behalf of the companies. It helps to enhance the brand reputation of the industry.
According to the Social Media Travel Marketing Report, 86% of the marketers have experienced a sustainable growth in their travel businesses spending less than six- hour of a week on it. Almost 64% of the marketers opined that they had generated good leads using it. Whereas 36% had told that they had witnessed an upsurge in their businesses after using social media for over three years. More than 89% of the markets had adopted it as a strategy for their marketing.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.