How to Execute Keyword Research
Keyword research is an essential part of online marketing, and is especially relevant for freelance writers, online publishers, and bloggers. It is one of the most important, critical, and high return activities in the search marketing field. You have to understand that ranking for the “right” keyword/s can either make or break your website.
You probably believe that getting a lot of traffic to your site is a positive note. However, it’s not always about getting visitors to your site, but about getting the right kind of visitors, who, in the future, can potentially be converted into sales.
With keyword research, you can predict the movements in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively searching. The usefulness of this information cannot be overstated.
Knowing How Much is a Keyword Worth to Your Website
The keywords your visitors type into search engines are often available to webmasters, and we can find this information through keyword research tools. However, those tools cannot explain to you directly the importance of this receiving traffic from those searches. Thus, what you need to do is to understand your own website, make some hypotheses, test, and repeat if something went wrong.
The Basic Process for Measuring a Keyword’s Value
· Evaluate yourself
Assess if your keyword is relevant to your website’s content and if searchers will find what they’re looking for on your site when they search using these keywords. Furthermore, also know if this traffic fetches you benefits and achieve other organisational goals.
· Look for the term/phrase in major search engines
To provide you valuable picture into the competition, and also the difficulty it will be to rank for the given term, you should understand which websites already rank for your keyword. Also, know if there are search advertisements running along the top and right-hand side of the organic results. Those advertisements naturally means a high-value and directly conversion-prone keyword.
· Purchase a sample campaign for the keyword
There are times that your website doesn’t rank for the keyword. However, you can buy “test” traffic from Google AdWords and/or Bing Adcenter to see how well it converts.
· Determine the exact value of each keyword
Using the data you’ve collected, determine the exact value of each keyword.
Keyword choice is the most important part of a SEO campaign because choosing strong keywords to compete for will help you not only to rank higher in the search engines but also it will make it easier for you to optimise your content well.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.