How to Improve Your Social Media Presence

Social media is a large and mostly uncharted territory for a lot of businesses and organisations. We all may have a Facebook page, but how can we best utilise this resource to gain the most from it? As the world continues to focus on the internet as a source of information and marketing opportunities, everybody needs to start getting into the game. From Facebook to Twitter, and from LinkedIn to Fastpitch, the list of social networking sites and marketing methods continues to grow. If you want to make the most of your online presence, here are a few tips to make the process easier and more productive.

Maintain a Consistent Brand Image

At the most basic level, you need to create a business site that mimics your brand. So much of your customers’ perception of your company comes from the visual and audible messages you are sending out. So it is important to duplicate these messages on your viral marketing sites. Keep the messages you send out consistent with the corporate image you are portraying. Focus on following likeminded companies to help create synergies between your products or services. And create discussions that encourage innovative thoughts and discussions within and about your industry.

Be Worth Following

Secondly, make sure that anyone stumbling onto your page gets a clear, concise idea of who you are and why you are doing what you’re doing. While it may be great to get more fans and followers, you also want to make sure you are always focused on your target market. Make sure your profile section not only details your product, but also relates back to your business’s core mission and values.

Likewise, the first thing someone will see when visiting your page is a list of the most recent comments and activities. This information is crucial. Make sure you are continually providing fresh, unique and useful content on your sites. Continue to push your marketing opportunities by regularly offering tips, coupons or advice. Take Qdoba Mexican Restaurant’s Facebook page, for example. The restaurant recently advertised free tacos from 10 am to 1 pm at a local street festival. While most of its customers will not take advantage of this offer, it is a great marketing tool that reaches out to current and potential customers and develops strong positive perceptions of the brand.

Be There

Once you have created your social media pages, it is also very important to continue to monitor and update them. The old mantra, “Be there,” is a good one to follow here. Qdoba does a great job of this as well. They are continually responding to their followers’ comments and providing personal touches. You should schedule a minimum of at least 15 minutes per day per site that you are involved in to respond to comments, create contests or search for new connections. If you are not there to manage and direct the content that is being included on your page, you will not be able to get your brand’s message out.

Engage Your Followers

If you can invest more than 15 minutes per day per site, try to focus on providing valuable, engaging content for your followers and contacts. Start by providing specific case studies or customer feedback that you have received. In other words, you should brag! Why should someone trust your products or services? Your followers all view themselves as each other’s peers. If you can post positive customer responses (or, better yet, have someone else post positive comments on your page), then it is the equivalent of a good friend giving the recommendation. Another avenue that can incorporate greater public engagement is to provide impactful or intriguing comments or questions and request others’ feedback. Are you interested in technology? Try posting a question on the merits of new 3-D televisions. Do you run a travel agency? How about asking your followers to tell you about their favourite place to go during the summer? Not only will you get posts, but people will return every so often to read through additional responses in order to get new ideas and see others’ feedback.

Whether you are running a small business and have to take responsibility for managing these social media sites or you have a dedicated employee working on this marketing campaign, just make sure to log on, make comments and be creative with how you use this site. Engage your customers and you will reap the rewards.

I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.

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