How to Increase AdSense CPC and RPM
If you are a Blogger and AdSense is your prime source of revenue, you can’t afford to ignore the importance of AdSense optimization. When we talk about AdSense optimization, there are many things, but the main target is to get high eCPM and get more Cost per click. Else, despite of good AdSense CTR, you might not be making good money. This is something familiar about the non-English blog. If you fall in the category of those AdSense publishers, who are getting huge traffic but AdSense earning is still low, it’s time to understand points which are mentioned below, and this will surely help to increase AdSense CPC and overall revenue.
Understand What is AdSense CPC:
CPC stands for Cost per click, in short money which you make/click is what CPC.
Factors that Affect AdSense CPC:
1 Niche: First thing first, choosing a right niche for your blog or website is of utmost important. Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.Well! Let me clarify one thing here that you’re going to choose niche however there are niches that can pay you high CPC. Yes! Here is the list of niches that can give you high return, I have arranged them in decreasing order of CPC.
2 Content: Remember you should always directly engage with your readers. Your content must be tailored according to your niche so that more and more readers can read your blogs. Hence good content will certainly ensure higher AdSense CPC rates. Moreover, Good content is what search engine loves, hence more click and more revenue if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K. When you do a Keyword research, make sure to use Approximate CPC column.
3 Allow block ads: In Google AdSense you will find Allow block ads. You can go there and see yourself how much each ad category is paying you. This will show you different ads category that are showing on your website. If you find that any ad category is not paying much then feel free to block that category.
4 Platform: Your blogs are read from different platforms like desktop, laptop, mobile etc. Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices.
5 Country: One of the most important factor that can increase CPC is the country you are targeting. For example a click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only 20 to 30 cents.
6 Text & Image Format: Perhaps I should have explained this suggestion in the beginning of the blog. Anyhow, you must know to choose right format for your ad. If you can place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad.
8 Keep Experimenting
In conclusion I would only say if you follow and implement these 10 tips then you can surely increase your AdSense revenue from 30% to 40%. It is completely legal and genuine way to increase your earning in short time. You can also search for highest CPC AdSense Keywords and compile one-two posts around it.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.