Importance of Keyword Research in an SEO Campaign
Normally, people are going to the internet and searching for products or services by entering relevant words or phrases. Like if anyone is searching for an SEO company, then the person enters the SEO company or SEO companies in search engines. If you are the SEO company and your website ranks in top search engine pages, then it is possible that person visits your website and may inquire you for your services. These short words or combination of two or three words are known as keywords. This makes keyword research is the most essential aspect of your SEO campaign. Success of SEO campaign depends on how proficiently you use this technique. Because if you are unable to find most relevant keyword for your website then search engines and your potential customers may never find you, which may lead to losing your invested time and money. If you really need good return of investment from SEO then you can't afford to choose wrong keywords. This makes keyword research as the most important part of the SEO process.
You need to spend a significant amount of time while choosing keywords for a website. First you need to understand what exactly business is and what is the targeted market for business. Like if you are local entrepreneur and sell your products or services to local market or some specific geographically areas then you need to add your geographical location in keyword or phase. Let make it more simplified, if you are selling carpet cleaning service to London and surrounding of London city then you choose carpet cleaning London as keywords and optimize your website accordingly. If some one searching for carpet cleaning in London then it may possible your website rank in that particular ranking page.
For researching keywords there are many tools are available on internet as paid or free. Like Google AdWords Keywords Tool, Wordtracker, Keyword Discovery etc. These tools help to extract relevant keywords. You should make list of relative keywords and analyze the effectiveness and relevancy of these keywords to your business and then go for it. Because if you don't do this than it can result in failure of your SEO campaign.
Keyword research should help you to better optimize your website, and it will really help content writers also to write comfortably with well chosen keywords and save valuable time and definitely to be rewarded with higher ranks in search engine result pages.
In a market there are many Professional SEO Experts or companies are available to perform this task on behalf of you. They have vast experience in this field if you are not a SEO expert then you can take help from them. One thing is sure that selection of right keyword can lead you to achieve strong and top web presence.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.