Keyword Research – How Important is it to Target the Right Keywords For Your Business?

Lots of internet marketers talk about keyword search and how important it is for any online business. However what exactly is keyword research and why is it so important for any business on the net.

What is Keyword Research?

Keywords are often used by people searching online for information and it is very similar to using an index in a physical book. People use words to type into search engine search boxes to find what they are looking for online. These words are called keywords in the internet marketing world.

If you know what words people will use to find your business then you will get lots of potential traffic from the search results. These words can be found by doing some keyword research which will also tell you how many people are searching for these words and what kind of competition you will have for these words.

If you can find words with lots of searches and very little competition you will rank higher in the search results much sooner than if you have lots of competition for them. Keyword optimization refers to using your keywords in various places through out your website to get your website listed as high as possible in the search engine results. If you can rank high on the first page of the search results you will get lots of free traffic to your website.

Why is Keyword Research Important?

As mentioned above if you know what words people are searching for to find websites like yours then you will know what keywords to target when writing the content for your site. Without knowing these words then the chances of your website being found are very low especially in saturated online markets.

If you use keywords that no one is looking for then you also have little chance of your site being found. If your site cannot be found then you not make any sales.

So How Do You Do Keyword Research?

Keyword research can be done using one of the many free and paid tools available online today. Two examples are the free Google keywords research tool and the paid Wordtracker tool.

Before you do keyword research you will need to think of possible keyword terms so that you can use these tools to get a list of related keyword terms, their approximate search volume and the amount of competition. Both these tools will also give you lots of other information about the keywords.

When choosing keywords or keyword phrases to target you need to also know the number of searches and what sort of competition is using these keywords. If the competition is too high your chances of ranking high in searches is much lower than with keywords that have low competition.

I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.

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