PPC: How to Avoid Turning Customers Off
Advertisements can be a double edged sword – it can be your bread and butter, or it can be a money-wasting endeavor. It's not unheard of for marketing campaigns to create the financial ruin of an organization. This is why it's so important to have experts on your squad who can ensure your advertising campaigns go as effectively as possible. This can be for PPC, SEO or whatever other means used by your company to market its products and services.
The Issue with Online Ads
Most brands today implement online ads into their marketing strategies. Pay-per-click, or PPC, ads can be a great value add for brands, but that's only if they are implemented properly. Truth be told, majority of the PPC ads you see today are ugly and annoying. The pop up while you're browsing websites, interrupting your experience.
It's also the reason why close to 200 million people across the globe are utilizing ad-blocking software. Because of this, publishers are losing nearly $ 22 billion in ad revenue each year. So to combat this problem, ad scrollers were invented and widely used. These ads are always there alongside the content feed and can be seen as you scroll down the page. It's not as intrusive, but most get ignored by the users.
However, not all ad scrollers go ignored. According to one survey, 51 percent of mobile users found the brands in these scrolling ads favorable. So this goes to show that ad placement is crucial, along with its aesthetic appeal (color, design, copy). This is something an SEO company would be experienced with.
Here are a few tips to get you on the path to creating better PPC ads.
Location is Everything
You can think of an online ad like a billboard – where you place it is very important or you risk not having it seen by your intended audience. This is why you'll find PPC management companies placing banner ads above the fold on websites. Data shows that these ads have seven times greater performance than the ads that show up below the fold.
The ads you create should offer a good user experience. These are some of the ways you can ensure this:
- Allow users to browse and perform transactions in your ad without taking them away from the site.
- Personalize your ads using your own data and ad targeting tools.
- Use landing pages that takes users one or two steps away from completing the call to action.
If you need help with your PPC campaigns, you can always work with an SEO company . Search for SEO companies in your area that is experienced in pay-per-click marketing.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.