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Search Engine Optimization – Why Business Needs It

I have found that many internet marketing entrepreneurs have never really learned or practiced SEO. What may have worked before, may not work now.

Search engine optimization is much like continuing education in various professions, you need to keep up to date.

The nice thing about SEO is it is free. The downer is it’s slower. But, it is a must for marketers looking to stick around for the long-term. If you want a loyal base who you can count on to be there for you, and your site for them, you need proper SEO.

Also, if you are creating a “Brand” or “Authority” site, you need to optimize your web business. The risk of getting the proverbial “Google Slap” becomes less of a risk.

Internet marketing has almost become an art, in regards to proper SEO and good usable content. Typically though, if you write from the mind or heart, without copying or repeating keywords, you are safe.

In this article I would like to touch on a few tips that may help your blog’s search engine rankings. I will try to stick to a few of the main ones in this short blog post. If you aren’t at least doing these steps, you are missing the boat.

When writing a blog, include your main keyword in your title. The title should be repeated three times. These three are Heading 1, Heading 2, and Heading 3. Heading 1 should be the main post title. Heading 2 should be at the beginning of the title. Heading 3 should be at the bottom of the page. If using WordPress, utilize the correct font in the menu for each.

For best results and to attract a more targeted audience, try to limit your number of keywords to three. Include long tail keywords which consist of three or more words.

Internet marketing is a bit of wasted effort if your SEO does not include keyword density and meta description. Try to keep keyword use at between 2 and 4% of the total article. This is very easily done with a WordPress Plugin called SEOPressor. This plugin displays your keyword density and you do not have to do any math!

Your meta description is what is displayed in the Google search results. It should be eye-catching and includes your main keyword.

Lastly, use the following SEO tips on your blog’s keywords:

Bold print a keyword at least once.

Put a keyword in italics.

Use quotations on a keyword,

Use a relevant YouTube video in your article.

Thank you and if I can be of any additional help with Search Engine Optimization or your internet marketing, feel free to contact me.

To Your Success,

Greg Gruba

SEARCH ENGINE OPTIMIZATION

I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.

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