The Advantages of Newspaper Marketing
Newspapers have always played a major role in promoting business for many years. Newspaper promotions for business has a great appeal to the intelligent and affluent consumers. Articles and advertisements are excellent business tools that can be used to promote business inexpensively. Newspapers have much shorter lead time than magazines, and they are always in need of fresh material to cover the pages. Try by contacting any newspaper of your choice and get your promotion article pitched in. There is also another approach by sending in your promotion as a letter to the editorial section. The best form is to get the promotion to be on the front page where it meets the eye of the onlooker. The promotion you place on the newspaper should focus on the customer's problem instead of focusing on the companies features. Use very expressive and active verbal forms of sentences. It has to be very punchy and catch the attention.
Having a consultation with a experienced graphic designer is recommended. Considering how many new customers you have got, you can increase your ad space. By agreeing to long time recurring plan you can purchase a lower rate per ad. The promotion article in the newspaper must contain your location so as to give confidence to our readers. Now considering the advantages and disadvantages of newspaper promotion, the advantages are numerous as newspapers allow you to reach a huge number of people in a given place or geographical location. And mostly you can have advantage of choosing the ad size and placement within the paper. Mostly it also lets you to choose the particular region and target a state or zone with a particular socio economics group. Since the newspaper ad will appear as hard copy the reader can keep it for future reference. When coming to the disadvantages, your ad will be competing for attention along with other advertisers. It is very important to produce a eye-catching big size copy. In newspaper promotion occasional large and prominent ads are not as effective mostly as frequent low key ones. And until the reader keeps the copy the life of the ad will be till the next edition. Also advertising in national newspapers can be very expensive for small scale business promotions.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.