Top 8 Search Engine Optimization Tips in 2018
Are you sick of investing in Google Ads? Nowadays, Google uses more than one way to decide whether it should rank a website or not. The tips given below will help you rank your site in 2018.
Make sure the landing page of your site or blog contains your main keyword. If you opt for a good SEO plugin, it will help you rank better for the keyword. Each keyword or phrase should be used at least once on your site. Make sure each page targets only one keyword or your pages will "fight" with each other for ranking.
Alt tag and image names
Make sure the alt text and image names include the phrase or keyword you want to rank for. The size of the image should not be too big. If an image is too big, you can use a tool to compress it.
When creating news pages or posting news articles, make sure your keywords appear in the slug of your pages. If you want to modify the existing pages, be sure that a redirect is there for each page. This will help the search engines find your pages.
Meta Tags and title
The meta tags and page titles should also contain your target keywords. If you need help with this, we suggest that you give a go to Yoast. Once you have installed this tool, you won't have to edit your website code.
Nowadays, Google shows twice as much text in the meta description. Therefore, you need to focus more on this section.
Don't forget about the headings in your articles and blog posts. Make sure each heading or subheading uses appropriate heading tags. For subheadings, the tag from tag 2 to tag 6 is used. They play a great role in ranking a website.
Internal links should also be there. In case you don't know, Internal links refer to the links you made to other posts or articles on the same website. Only relevant pages should be linked. They will help both readers and search engines find other similar pages on your site. These links will also keep the visitors on your blog or site for a longer period of time.
This is one of the most overlooked areas of a site. Footer is as important as other parts of a site as far as SEO is concerned. On the footer, there are sub-menus that link to the most popular content on your site. This section has a lot of internal links.
Longer Keyword / phrases
Nowadays, more and more people have been doing voice searches on Siri. As a result, Google is giving more importance to longer keywords and phrases. And that's why, you should focus on long tail keywords.
Long story short, if you have been struggling to rank your site this year, we suggest that you give a go to these latest tips by experts. Hopefully, they will be of great help and you will be able to reach the top.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.