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What is Search Engine Optimization?

As a regular browser, you may not be quite familiar with the term search engine optimization, but ask anyone involved with the process of developing a website and they will tell you how crucial it is for a website to do well.

SEO is the process by which the traffic to your website is increased. To put it simply, it is like developing your website in a way that it is picked up by the search engines easily and therefore visible to users who search for related terms. The traffic is directed to your website based on algorithmic or organic similarity.

Search Engine Optimizers

It is thus evident by now that SEO is no mean feat and therefore requires the expertise of professionals, better known as search engine optimizers. These professionals work on aspects such as content management systems, shopping carts, menus, videos, images along with the HTML tags to improve the search rankings of the website. The process of optimization includes editing the content of the website and developing HTML or Hyper Text Markup Language for the webpage. This helps to optimize the website for the specific searches done by the users and is in compliance with the search norms for proper indexing.

Initially SEO was limited to the submission of the web address to the search engines. It would then scan the contents of the webpage with a ‘spider’, figure out external links on the page and then submit the information found on the webpage to the search engine for indexing purposes. Gradually website owners began to realize the importance of featuring high on the search rankings and this led to them investing more research and time on optimizing the keywords and creating appropriate meta tags.

Search Engine Optimization Techniques

SEO techniques are primarily intended towards getting your Drop Ship Business indexed. The leading search engines employ crawlers that match their algorithmic structures. Some of the online directories require manual submission of pages that are sent for editorial review. These include the Open Directory Project and Yahoo Directory. Some of the search engine optimization methods that are used commonly include:

URL normalization: This process is also known as URL cannibalization in which the URLs are revised and given a standard structure. This is done in attempt to reduce the number of websites that feature duplicate content. This would include steps like the addition of a trailing slash for directories, removal of a fragment from the URL, conversion of the host components to the lower case; and the removal of the default port, the first domain label, dot-segments and arbitrary and default query string variables.

Cross linking: It is the process of providing links of different pages belonging to the same website. The thrust is placed on the home page or the landing page of the website for a good PageRank.

Keyword Usage: Targeting the right keywords holds the key to search engine optimization. The keywords or phrases should be integrated in the content of the webpage so that it matches with the search queries.

However, the employment of aggressive search engine optimization techniques can have an adverse effect. There have been instances when techniques like forceful keyword stuffing have led to the content of a webpage be marked as spam.

I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.

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