Why Internet Marketers & MLM Are Moving Their PPC Campaigns to Facebook Advertising
This article explains how Facebook Advertising Beats Google AdWords PPC Marketing Face Down. Savvy marketers are turning to Facebook advertising as a virtually untapped source of inexpensive and super targeted traffic.
After months of warning, some top search engines have now slapped the backsides of well over 12,000 internet and network marketing bods whose accounts have been disabled – for life! There’s neither rhyme nor reason given – just an email saying game over. But savvy Pro marketers like our members aren’t panicking – we’ve always had a back up plan on the go.
Don’t Put your Eggs in One Marketing Basket
Our advice has always been simple – don’t put all your eggs in one basket! If you’re using Pay Per Click Advertising, then make sure you also try other PPC advertisers and have a fair bit of SEO going on too to generate organic traffic. SEO organic traffic is driven by sheer hard work – writing articles, forum posts, blogs, Squidoo lenses, hub pages, video marketing – to build up your online presence and expertise for your chosen niche keywords. Organic takes time. So if you don’t have the patience and want to generate lots of traffic fast, PPC is a good one to have as part of your marketing model. But internet marketers and PPC experts are absolutely fed up with the arrogance of some of the PPC companies. So if we’re not doing PPC ads at the search engines, where do we get the masses of traffic we are still able to generate on a daily basis? Two sources.
Content Rich Social Marketing
There are lots of ways to generate free traffic from social network marketing. It’s not entirely free of course, as you do usually have to spend masses of your time manually writing copy and creating podcasts and video marketing. Time is money and all that. Even if you outsource, copy writers for your niche won’t come cheap. So all this organic SEO friendly traffic takes time to build up and requires consistent daily effort. This is good to add to your marketing mix but won’t give you fast traffic. What’s super important too is that organic SEO content is ultimately still controlled by the search engines, so these companies still has power over how you get seen by your prospects. How hard is it these days to do enough clever keyword research to get your unique niche and rank on page one of the major search networks. Almost impossible – especially if you’re one newbie trying to compete with the big gurus in internet marketing or MLM network marketing arena.
Advertising on Facebook
What company is fair and sane, loves affiliate and internet marketers? What company attracts nearly 40 billion views a month and the traffic is uber quality and dirt cheap? Who is this company? Well, it’s your friendly neighbourhood…. Facebook! Facebook is the only company that Google actually acknowledges is a real competitor to them. Do you know that Facebook has around 40 Billion users – that makes it 5 times the size of Google! Yet Facebook ads represent just 5% of the advertising done on Google. Now don’t be thinking Facebook is just for youngsters! Insidefacebook.com published its statistics and show that only 11% of users are aged 13-17. While 33% are 18-25s, a whopping 18% are aged between 35 and 44. That’s 100 million people! And a further 9% are aged 45-54 and 4% 55-65. Don’t spend another cent with Search Engine PPCs till you’ve checked out Facebook Advertising.
Why Facebook is the New Face of Paid Internet Marketing
Facebook is pretty much untapped compared to Pay Per Click on the major search engines. It’s truly a “sleeping giant”, an ingenious source of traffic that is…
– much bigger than PPC
– less competitive than PPC
– more targeted than PPC
– less expensive than PPC
And what’s more, Facebook’s integrated personal profiles means you can home in on exactly the demographic you are trying to target – not only by your keywords, but also by age, gender, location, hobbies, interests, education – it’s simply awesome how deep you can get into – giving you massive choice and combinations. Because of this, Facebook allows you to use the same ad in many different ways so you can really hit the hot spots of your users and their interests. Imagine being able to target by age, gender, film interests, AND keywords… you can really hit your message home. So what this means in practice is that the clicks you get on your Facebook ad are immensely more targeted and convert far better and cost far less than what you’d achieve on say Google AdWords. If all that targeting wasn’t enough to convince you, here are some more benefits of using Facebook advertising:
– Facebook is also great for newbies. It’s really easy to use and to set up your campaigns. If you can send an email, you can do Facebook ads.
– Facebook ads work in any market and will give a far better ROI than PPC, even for affiliate marketing.
– Facebook advertiser competition is minimal right now, so now is the time to tap into this massive source of traffic.
– Facebook ads can incorporate the usual headlines, keywords and body ad but also images, topping what you can currently do with search engine ads.
– There’s very little waste with Facebook advertising since you can identify super targeted prospects who already predisposed to your offer.
Following the Facebook Rules
There is a downside. Facebook is hugely protective of its users. So you have to really study and follow their rules. And this will take you some time. There are three main rules to obey. The general rule of thumb stems from what is called “permission marketing”. So make sure you check this out so you don’t get your account canceled. A second key thing is to avoid irrelevant, shock tactics and to use good sentence grammar. Finally, money making ‘get rich quick’ schemes won’t be allowed so you’ll have to get creative about how you present your business opportunity basing them around marketing training or systems offers instead.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.