Your App Is Failing to Convert? 5 Tricks to Raise Conversions
Mobile apps are playing the role of a marketer for businesses overtaking all other methods of promotions and advertising. However, not all apps prove to be a great tool in marketing a business’s products or services. Apps that are just good to look at or have great features may not be successful at converting users because of complex UI or navigation. So, the prime focus of a mobile app development must be on conversions rather than just making it beautiful and innovative.
There are many ways to raise the app’s user acquisition rate and ensure its conversions. Here are discussed some of the most effective ones for you.
Make onboarding experience smoother
User experience (UX) determines the fate of an app, especially at the onboarding. It is the first point of interaction with the users and hence can leave an everlasting impression on their mind. Thus, make it as simple as possible by providing lesser users actions. Make registration/login quick and hassle-free, sparing users from putting too much personal information. Use graphical illustrations and gestures instead of long, boring textual to instruct them on the use of the app’s features.
Optimise the app’s loading speed
Users mostly stay away from apps that take more time to load, causing a delay in what they want to achieve. Work towards optimising the speed of your app while it undergoes development. If you can conquer the users’ interests in the first instance with its speed, there are big chances of optimising conversions.
Push notifications with personalised offers
After analysing your users’ behaviour on the app in their first few active sessions, strategise to send push notifications to them. Push notifications are effective at converting users when they are relevant to their interests or preferences. It gives a clue to the users that you’ve got something just for them. Personal offerings make them feel cared and so can convince them better to make a purchase or avail your service.
Encourage users with bonus or rewards points
Users like appreciation! Give them little surprises as they complete a task or check out an order with bonus points or rewards. Encourage them to accumulate more of such points or rewards which will bag a big offer later. While it’s a great way to encourage user engagement consistently, user abandonment will decrease significantly. Users will always have a reason to come back and make some purchase/order request.
Include social media integrations
Popular social media platforms like Facebook or Twitter have a mass user base and so integrating your app with them can get you a lot of users through referrals. The trick here is to utilise the eWOM (electronic word of mouth). Your need to persuade the current users with referral rewards to spread the word about your app’s benefits using their social media accounts. Customers are your biggest advertisers and so any positive feedback will surely convince others to use your app and realise its benefits.
Get users influenced enough so that they not only stay but actively go through the conversion funnel, i.e. reach the final checkout out or interaction point in the app. The aforementioned tips explain altogether how to make your app’s journey smooth from the start, persuade users with personalised features or offers, and keep them absorbed throughout. If you have an app idea in mind and want it to experience maximum conversions, get these tricks in mind and ask your developers accordingly.
I am a Commerce, Computer and Law graduate. I am running my own IT Company since 1993. I like to Read, explore Hindu Sanskruti, Travelling and Riding/Driving.